The Six | Integrated Marketing Campaign

Created for The Millennium Residences at Winthrop Center, The Six campaign promoted the property’s final five residences. The concept featured “Six” crossed out to highlight the shift to five remaining residences, creating a memorable visual hook and sense of urgency.

The campaign extended across digital and print touchpoints, including a dedicated website, broker and external eblasts, social media, table tents, postcards, and on-site signage. Each piece maintained the development’s sophisticated aesthetic while reinforcing a cohesive campaign identity.

Digital Design

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