Stronger Together | YMCA of Greater Boston
The YMCA of Greater Boston launched the Stronger Together mobile fitness program to make expert-led workouts accessible anytime, anywhere. At the heart of the project was a companion mobile app designed to help members discover workouts, connect with trainers, and build personalized fitness routines.
The app features a stylized interpretation of the YMCA’s iconic Atlas Man, reinforcing the program’s message of strength through community. Users can explore four wellness categories—Stronger, Flexible, Mindful, and Connected—with each leading to workout videos, trainer profiles, and personalized workout calendars. The project also included a dedicated landing page, marketing website, and supporting promotional materials to create a cohesive brand experience.
