LEAP | Learning Experience & Adventure Program
LEAP (Learning Experience & Adventure Program), a program of AG Bell, was created to help middle school students who are deaf or hard of hearing connect with peers who share similar experiences while building skills, confidence, and friendships. The program gives students using Listening and Spoken Language (LSL) the opportunity to learn from one another and connect with mentors who share their lived experiences.
The goal of the social campaign was to build awareness and encourage students to apply for the program. Using vibrant colors, engaging layouts, and photography from AG Bell, the campaign created an energetic and welcoming visual presence that reflected the sense of connection and adventure at the heart of LEAP. The project also included logo development to establish a cohesive identity for the program.
