Doggone Halloween Parade | Downtown Boston Alliance
The Downtown Boston Alliance’s annual Doggone Halloween Parade brings the community together through a playful celebration where dogs and their owners show off their best costumes throughout the district. The goal of the social campaign was to create an engaging visual presence that captured the fun, festive spirit of the event while encouraging participation from Boston’s residents, visitors, and local businesses.
The campaign design focused on creating a bold and approachable social identity that balanced the energy of Halloween with the charm of a pet-focused community event. Through custom graphics and branded social assets, the campaign helped build excitement, drive awareness, and bring the parade experience to life across digital platforms.
